Im Atoms, hm well I created an instagram account and called myself Adamfu since my last name is Fujita, and now that’s what I’m known as. So its sort of interesting how your Instagram identity can take over. I started writing in 92 in San Francisco, the crews I rep include OHB which is a crew I rep from Chicago, RF crew in LA, and I’ve been B.A crew forever. There are a bunch of other crews I used to rep that don’t exist anymore like KCW and A2M was my train painting crew in Texas, before then I was in a bunch of SF bus hopper crews.
Well you know this past year in 2018 was crazy as far as work goes, i was painting walls for free in Brooklyn and using Instagram as a tool to get the word out and then for one reason or another the neon look struck a note with a lot of people so I’ve been approached by a lot of different people and corporations for work. Its a challenge to make my style mesh with their branding. The sneakers is a good example because those are real easy, sneakers are all about lines so its more about highlighting those lines. The fragrance bottle was a little trickier so we went with traditional script. Sometimes it takes months of negotiation before we can lock down a creative brief so if you ask if its me or other people coming to me with projects, really to be honest its a mix but there is only so much I can bend backward for a brand.
I hope it just keeps scaling up, that’s the plan. I’m definitely just figuring out as we go, most of my friends who are artists are doing the same thing so there is risk involved, there is no guarantees. It can be scary but i do have plans, I have a wife and two kids so together we have 10, 20, 30 year plans to get our kids where we want them to be so its real grown up out here and you know it took longer than it should to have to get to that point.
I got caught up in the game and for a long time I lived like my choices in life didn’t affect other people but I’m past that now. its a real grown up thing out here,What do I hope to have in the next few years? Well I would like to have retail where i can sell all my products, i want to scale up globally, i hope more festivals come and more international clients come and I’m already starting to see that happen so I’m glad to see that’s finally taking place. Its a blessing. Im blessed.
AM New York is actually just the paper that showed the piece but the project came from a guy who I don’t remember the name of, but yea it was cool to paint the front of a Brooklyn school. When they approached me they said I can paint whatever I want wherever i want. So I said I wanted to paint “Learn” on the front of the school and we did it. Its a trip to think that everyday I’m inspiring kids when they go to school. There are a lot of awesome artists involved in that project by the way.
i wouldn’t call it charity i did do it for free so I guess you could call it charity. When someone has a project that is about social impact I’m all about it, I just have to make sure all the associated parties are cool before I can sign on. For example there was a project that Robert Kraft the owner of the New England Patriots was involved in that I had to turn down just because I had heard so many bad things about him before the whole massage parlor thing. So I try to be careful with who I associate my brand with when I’m doing these kind of events, I can’t have my brand associated with some CEO that made homophobic or racist remarks.